‘Of The First Water’ is a streetwear brand birthed in Accra, Ghana. The brand strives for excellence in creative work that aims to bring to life the everyday influences and perspectives of the Ghanaian youth. OTFW is a conduit for the projection of local experiences through endeavors in fashion and collaborations in creative work. Our aim was to build a solid & versatile visual identity that helps project the image and position of the brand & shape the perception as well in the minds of the audience. We built a system that is consistent across all the brand touchpoints and flexible at the same time to allow for growth, fluidity, & adaptation as time goes on.